U.S. governments generic drugs policy Essay Example | Topics and Well Written Essays - 1000 words

U.S. governments generic drugs policy - Essay Example This study is concerned with prevention of erosion of the viability of Pharmaceutical Companies and ways in which these companies will re-invent themselves to stand out against the crisis in addition to what economic forces will influence their ultimate survival.This proposal seeks to study the impact of price control on generics medicines on the pharmaceutical companies of the U.S. and how they should face the challenges to survive the impact. This proposal sets the outline for studying the impact of the U.S. Government's generic drugs policy, how it affects the pharmaceutical industry and how the companies should address the situation in order to stay competitive and continue to meet the dynamic and ever growing health care needs. The situation is alarming as many drugs will go off-patent with the result, the pioneering pharmaceutical companies will be pitted against the rest of the world in surviving the competition from generic drugs market unless they continue to innovate and in vent newer drugs for existing and new diseases. This study will identify the interplay of economic theories that underpin the survival of pharmaceutical industry in the wake of increased competition in generics market.World pharmaceutical sales are estimated to grow by 5 -6 % in 2008 as opposed to 6 -7 % growth in 2007... d in the increase of use of low cost generics, accelerated payer pressure, limited access to some therapies and increased safety measures that lead to the slowing down and stopping of introduction of new drugs. On the other hand, the emerging markets called "pharmerging" markets of China, India, Brazil, Mexico, South Korea, Turkey and Russia are expected to register an increase of 12-13% in consumption of drugs due to greater access to generic drugs, improvement in primary care and increased interest to take private health insurance. In the U.S, there will be soon the end of Medicare Part D rhetoric as a result of pressures on price increase, patent expiries and increased safety measures taken by the FDA. The forecast says that the shift will be in terms of absolute growth in cancer drugs, anti-diabetic drugs, angiotensin II antagonists, respiratory drugs and psychiatric drugs. In Diabetics treatment alone 9%-10% growth is expected (IMS Health Incorporated 2008) Pharmaceutical companies are watched out to check on profit generation. The UK government, for instance, under its PPRS allows the companies to set their prices but keep their earned profit margins within the agreed upon limit. Any extra profit should be submitted to the NHS. OFT has recommended that the Pharmaceutical Price Regulation Scheme (PPRS) should be reformed, so that they can use money from NHS to manufacture drugs with the greatest benefits for patients. (Office of Fair Trade: Pharmaceutical Price Regulation Scheme). Though the WTO's newly adopted measures seek to give greater guarantee to the R & D efforts of pharmaceutical companies to the developed countries, it will not give any corresponding benefits to original inventor pharmaceutical companies in the U.S. and other developed countries due

Variations on the Modern Essay Example | Topics and Well Written Essays - 3000 words

Variations on the Modern - Essay Example Some of the major political and societal changes which brought about the modernism were the post world wars situation. The huge developments and transformations in industry and technology coupled with the cultural exchanges, transportation and communication developments and influences from the West. The period of modernism in Scandinavia and Italy was both progressive and optimistic. It stems from the renaissance for the historians and was a cultural movement which impacted the Scandinavian and Italian art, architecture, music and literature. The breaking away from the conventional styles to newer representations in the period, where there was a shift from the traditional values. The period also marked growth and innovations in science, ethics, philosophy and psychology besides the previously mentioned art, architecture, music and literature. Different countries have had their share of influencing modernism. This period saw a change in the style and ideology of art during this era. T he philosophy of art was transformed during this period in terms of the themes and subject matter, and also the use of colours, shapes and lines. The intellectual underpinnings of modernism emerge during the Renaissance period when, through the study of the art, poetry, philosophy, and science of ancient Greece and Rome, humanists revived the notion that man, rather than God, is the measure of all things, and promoted through education ideas of citizenship and civic consciousness. The period also gave rise to ‘utopian’ visions of a more perfect society.1 Below is a modernism timeline which shows the significant events between 1920- 1970. Modernism in Scandinavia Scandinavia had a mixed dynamics of cultures, language and politics. This gave birth to a versatile and multi dimensional philosophy of art and design which became more assertive. The movement from Europe enveloped Denmark, Norway, Sweden, Iceland and Finland within its fold. The Scandinavian countries had their own unique, yet impactful role in the move towards modernism. The response to the stimuli from the modern world was distinctive. The countries were experiencing the same changes in the modern life- social equality, industrialization and urbanization. Nonetheless, the outcomes and impact showed the unique natures of art and skills that evolved, which gave individuality and characteristic art and design to each of the countries. Yet the distinctiveness was combined with features which were common to all the Scandinavian countries which include a unifying touch in terms of humanism, tradition, moderation, handcrafted perfectionism, modesty, quietude and purposefulness, 2 which came to know as the style of the Scandinavian modern art. Among the European countries, the Scandinavian were able to portray the modern artistic touch in their traditional and conventional craft most expressively. Countries such as Denmark, Sweden and Finland which had internal dynamics and resources which led to an increased inclination towards the craft industries were most explicit in communicating the modern aesthetic in their art and craft. With the breakdown of the craft guild system in the mid- nineteenth century, they established a number of